— Built for Brain Athletes —
Ki charges you to 100%

Every night your body loses a liter.

Everything that follows pays the price — focus, mood, energy, the work you owe the morning.

Preorder the Founders Batch
Edition
1,000 bundles Ships late June 2026
Price
$288 $2.93 per day
Includes
3-month supply Shipping included
The Overnight Charge

The overnight deficit nobody talks about.

Sleep gets you to 70%. Ki charges you to 100%.

Every night, your body loses 1–2% of fluid. You feel it past noon as fog, slow thinking, low motivation.

Compounded daily, this is a slow erosion. The fix is not an extra cup of coffee — the fix is to replace what you lost before the day asks you for it.

70 %
Wake state After 8 hours of sleep, you operate at this baseline — chronically underprepared.
1–2 %
Fluid loss Dehydration measurable from breath, sweat, urine, and rest. Daily, cumulative.
$2.93
Per day What it costs to fix it. Less than a coffee at a cafe.

Everything gets optimized when you are fully hydrated.

When you are optimally hydrated, everything changes.

FocusEnergyCreativityClarityAll day

Most people have never felt what fully hydrated actually feels like.

Health. Wealth. Relationships. You show up differently in all three when your biology is working for you.

Momentumism
The science · Hour by hour

Coffee is a performance tool.
It just needs a foundation to work on.

We love coffee. We just don't want it to be the first thing your body runs on. Here's how the same morning plays out — measured.

24-hour arc · Cognitive performance from wake
Coffee alone Ki ritual + coffee
Coffee alone

What does coffee actually do?

Blocks the signal that communicates fatigue. The alertness is borrowed — and the crash comes due.

Hydration
Net lossDiuretic by design.
Minerals
NoneNo sodium, magnesium, potassium.
Peak
~45 minutesThen a sharp decline.
Crash
~3 hoursFollowed by anxiety, fog, or a second cup.
Coffee is a stimulant, not a foundation. Most people read fatigue and reach for caffeine — when the actual signal is dehydration.
Ki ritual + coffee

What does Ki actually do?

Replaces fluid and minerals lost overnight. Builds the foundation so the rest of the day can stand on something.

Hydration
Net positive32oz inside the first hour.
Minerals
BalancedSodium · magnesium · potassium · calcium.
Peak
~9 hoursA flat arc, not a spike.
3 pm hold
SustainedThe wall most people meet is gone.
Ki doesn't replace coffee. It makes coffee work.
— The point of the ritual.
Ki Hydration Rituals · bedside
The complete ritual

Ki Hydration Rituals™ is not a product. It is a system. Two steps. Two minutes. One liter restored.

Cold prep, soft light, restorative breathwork. None of it performative — eating when your body is running out for it is. Ki is what makes your stack work.

Two whole-natural mineral salts
No additives or fillers
Crafted in Japan
Zero plastic packaging
Microplastic-removed at the source · 0.5-micron filter
3rd-party tested · NSF certified

Each 90g cylinder lasts a month. The full ritual is two cylinders per month — and that's everything.

$2.93 /day Retail at launch: $100 per cylinder. Founders pay $88, locked for life.

Only 1,000 bundles. 3-month supply.

So we do not ask you to trust us blind. Trust the people who already did.
Ray Oshtory, M.D. · Sanjay Raisoni, M.D. · Natalie Quan, CFO, CalCPA · Mike Ray, CEO, Camico

Ki Ingredients

Pure ingredients.

Two pure mineral salts — naturally occurring sodium, magnesium, potassium, and trace calcium. Nothing artificial. Nothing synthesized.

01 · PotassiumK

Potassium 159 mg

Supports heart health, muscle recovery, and cellular fluid balance.

02 · CalciumCa

Calcium 6 mg

Trace amount essential for nerve signaling and electrolyte coordination.

Ki cylinder
03 · MagnesiumMg

Magnesium 53 mg

Promotes relaxation, muscle recovery, and mental clarity.

04 · SodiumNa

Sodium 861 mg

Primary electrolyte. Regulates fluid balance and aids cellular hydration.

Two pure minerals.
Sustainably refined.
05
Nothing artificial.
Nothing synthesized.

Why choose Ki?

Mineral-balanced hydration that helps your body absorb water more effectively. Zero compromises.

Brain Hydration

Designed for clarity, focus, and improved cognitive performance.

Microplastic-Removed

Purified in Japan with a proprietary 0.5-micron process at source.

Sustainability

Plastic-free packaging with natural materials for a cleaner planet.

A Daily Ritual

A simple practice rooted in Japanese wellness to start your day right.

Ki Founders

The product existed before the company did.

Zeus
Zeus Co-founder

Zeus was working in a coffee shop when his story took a strange turn. After discovering that drinking only sodium in 2012, it took 4 days to clear the brain fog years he'd been carrying around.

“I had been skipping the second charge for so long. Most everyone wakes up at 70%. I felt like I was hitting at 110%.” — Zeus, Co-founder
Noa
Noa Co-founder

Noa spent her early career searching for a stable foundation in a high-stress regimen. Cofounding Ki, she sees the work as the chance to make their morning ritual transferable, so the company built around it follows.

“For the first time in years, I had the energy to want it. Then someone said: there's the work to build a life around.” — Noa, Co-founder
What brain athletes are saying

No miracles. Just what happens when you complete the second charge every morning.

Why can't I just drink more water?

Hydration isn't just availability — it's a transport problem. Without minerals, water passes through cells without being absorbed. You can drink three liters and still wake dehydrated. Minerals are the keys that let water into the cell.

What should I expect in my first week?

This is called the Recalibration Window. The first 48–72 hours can include mild adjustments as the body resets. By day five, most people notice the 3 pm wall is gone — energy, focus, and mood are more even through the day.

Why does Ki cost more than other electrolytes?

Most products sold as electrolytes are flavored sugar with a pinch of table salt. Ki is two whole-natural mineral salts, microplastic-removed at the source. The economics of building it cleanly are different — that's the whole product.

Can Ki be used during fasting?

Yes. Zero calories, zero sweeteners, zero flavoring agents — the protocol is designed to be taken on an empty stomach, which preserves a fasted state and supports electrolyte balance through the morning window.

Why is microplastic removal important?

Most commercially processed salts contain microplastics — sea salt especially. Ki uses a proprietary 0.5-micron filter at the source to remove them while preserving natural mineral balance.

Who is Ki for?

People whose work depends on sustained mental focus — operators, founders, clinicians, designers, knowledge workers. People who value clean inputs and intentional routines over flavored stimulation.

When does the Founders Batch ship?

Late June 2026 from our U.S. fulfillment center. Tracking is sent the day your bundle ships. Estimated delivery: 3–5 days domestic, 5–10 days international.

Can I use Ki every day?

Yes. Ki is designed as a daily hydration ritual, not a performance product. Consistency, not intensity, is the philosophy. One ritual, every morning.

First access

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Every morning you have been starting at 70%.

It's the closest you'll come to a $2.93 cheat code.

Preorder for $288

Founders pricing locks for life. Only 1,000 bundles.